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Consumer & retail

Cropped photo of a woman carrying a shopping basket and reaching into a refrigerated case in a supermarket

A better way to market sustainable products

Research by NYU Stern’s Center for Sustainable Business and PwC highlights the differences between messages that connect with customers and those that miss.

May 21, 2025

Reimagining consumer insights at PepsiCo

Stephan Gans, PepsiCo’s Chief Consumer Insights and Analytics Officer, wants to bake real-time, data-rich insights into the food-and-beverage giant’s commercial decision-making processes.

March 25, 2024
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